Instagram discontinues it’s Apple watch app, focuses on notifications instead.
Instagram is following other well known companies like Google, Amazon and Twitter.
In some cases the removal of a native app resulted in a better experience and improved usability. Many smartwatch users prefer a good notification functionality over a native app.
An instagram spokesperson told The Verge.
“The Instagram app for Apple Watch will no longer be available as a standalone experience once users upgrade to iOS version 39 of Instagram, released on April 2, 2018,”
“We’re committed to giving users the best experience with their Apple products and will continue to explore ways we can deliver that across platforms. Apple Watch users will continue to have a great Instagram experience through various rich notifications.”
Instagram’s app did focus on recreating the same scrolling feed as the full Instagram app on the phone.
Their decision to discontinue the app gives a strong sign that the social network doesn’t consider it a useful native app platform.
Rate this Article